When we say digital marketing it sounds a little bit complicated. The world itself is like a scary thing to talk about. When we hear it, it is something that only those people who wear coats and ties talk about.
But when we think of it thoroughly, Digital marketing is actually a simple word or a simple topic to talk about. It is something that you will easily understand if you read about it.
This topic is going to be very informative to you or to those who are planning to create a digital marketing agency that will provide digital marketing services.
Before you start a digital marketing company, you have to understand first the concept of the word marketing itself. Marketing is almost the same as advertising. It helps provide some companies to be known or sell their items more efficiently through the use of some mediums or tools.
Digital marketing is anything that advertises any product through the use of some mediums such as the world wide web, mobile phones, television, radio, social media, or any digital mediums that can be used.
If we are going to put it in a more straightforward though, digital marketing is advertising products through the use of any electronic device.
See? It isn’t that complicated at all, digital marketing is just an evolution of the world of classic marketing. Newspapers are some of the mediums of classic marketing, which are still being used today. Although some say that newspapers are a dying medium, it is still as effective as being ranked on the world wide web.
In the early times, they use newspapers as a medium to reach more audiences rather than using search engine optimization (SEO) and search engine marketing (SEM) which is the trend right now in marketing strategies.
Regardless of its effectiveness, some marketing professionals call classic marketing mediums as a long-dead art because of the arrival of digital marketing. In the early 2000s. Picture it like this, more revenues are being produced by the use of Google ads and social media ads. They surely have all the eyes of the majority of the masses because mobile phones are much more accessible in today’s generation, even kids under 4 years old are able to use these devices.
Now, you must be itching to know what kind of strategies you can use in order for you to upgrade your marketing strategy and impress your boss because It’s sure that after this, you will double your revenue in months time, who knows you might get promoted after using these strategies.
Search Engine Marketing
This kind of strategy is what every marketing specialist would recommend you to do if you want fast and accurate results. This kind of strategy uses the internet as the main medium because you have to pay some websites to advertise your product or the services you offer so that your search engine result page would increase.
The best platforms to use search engine marketing strategy is by Google Ads or Facebook ads because these are the two giants that have the most number of markets and subscribers. The chances of your ad being viewed are guaranteed 80%.
However, if you’re going to use this strategy, you better learn it more mostly on how the process goes in every angle, or hire someone with ample knowledge in regards to Google Ads and Facebook ads.
Search Engine Optimization
SEO is much like the same as SEM. it uses the internet as its primary medium. The only difference is that in SEO you don’t actually pay. You let the internet do its wonders for you, that is if you are going to be recognized because web marketing has vast competitors and you have to stand out if you ever want some outstanding results.
The best way to do SEO strategy is by blogging. Yes, blogging. Keywords in digital marketing are like gold and silver. You use these keywords in order for your blog to get ranked and get noticed by the market. But take note, before you can find gold and silver you have to eliminate the stones and rubbles first. Quality keywords mean quality returns.
For example, if you are in the construction supply industry, you have to write about something that your market will search for on the internet. You have to think like a customer and put your feet into their shoes.
If you are your customer you will likely search about the construction price, the best construction materials, the cheapest ones, and how they can save money and still get the quality that they are looking for. These are the kinds of topics that you may want to write about so that they will get ranked easily.
If you are not much of a writer type yourself, better hire someone to do the writing for you.
Motion Picture Marketing
If you are thinking about movies you are wrong, this kind of marketing strategy uses videos as its medium and it is very flexible too. You can either upload a video on youtube, or in any social media platforms available. You can also pay digital billboard owners to advertise your product but this is a little pricey.
If you are going to go with Youtube, you might want to improve your titles and think of content that people will most likely search in relation to your product. Again you are in the construction industry, most people will most likely search how to build something, how to repair something, or do it yourself videos that will require construction material and that’s where you come in.
Pick the greatest Medium
Digital marketing is vast considering the number of platforms you can do your marketing strategy. You have to pick the best medium that will benefit your product or company to generate more audiences and revenue.
Web marketing, Digital billboard, SEO, and SEM are among the top marketing strategies in today’s generation but it doesn’t stop there. These are just pieces of the digital marketing world with endless possibilities.