Search Engine Optimization and Marketing Trends in 2020

Search Engine Optimization

Search engine optimization is on the rise since the era of technology began. It is being utilized by different sectors around the globe promoting their brand effectively. It has been the trend in the year 2020 and it will be for the following years.

Because of the pandemic that is being experienced all throughout the world. The world of business opens for both the private and public sectors and uses this skirmish to their advantage. It has led to the opening of different businesses and the reason for dead ones to revive. Because of this, the world of digital marketing rises up even more.

There are experts and critics who said that search engine optimization and search engine marketing are dead arts or so they say. What they don’t see is the potential and evolution of SEO marketing every year.

From plain old text contents to the use of different tools like videos, images, voice, and other modern styles of digital marketing. These are the few evolutions of search engine optimization and digital marketing in the past few years. So if you are one of the guys who turned their back on SEO marketing, better think twice because 2020 is the trending year of SEO and marketing.

Mission report: SEO point zero

When you say SEO, ranking no. 1 is the best possible achievement any SEO specialist can achieve. However, in the modern world, there is a new trend. This is what we call position zero. The position zero is considered the trophy in google search engine landscapes. So if you want more results you better aim for this new trend.

So how does point zero establish itself as the new trend in today’s marketing? The answer to that is or should we say the reason for this is VSEO or Voice Search Engine Optimization. This kind of strategy is the game-changer in the SEO world.

Point zero in SEO is also known as PO which stands for position zero, ranked zero, or featured snippet. Rank zero from a featured snippet returned more results that came from voice searches around the world. As you can see, it is changing and reshaping the SEO that we know in the past.


If you look at our society today, almost everybody has smartphones and half of them have the latest devices from different brands like Samsung and Apple. This is the modern reality of the world. Because of this people would often do their search through voice features that are available on some phones. Yes, it is not available to old models however, It is still a force to reckon with, in the digital marketing world.

It is still early but in the future, people will search using this feature because of convenience and the continued innovations of artificial technology in our world. 2020 has devastated us but from what we see in SEO and marketing, this is the right opportunity for innovation.

Visual search the new trend

The word itself explains what visual search is all about. It is done by uploading images when you search instead of typing texts. If you haven’t heard of this way of searching then you are getting left behind. Every year more and more searches are being conducted by different users around the world. Most of the users who are using this kind of searching are millennials. So if you want to stay ahead you better change your marketing plan and innovate. One example of an image searching platform is bing.

Video search is the future

Most people nowadays prefer watching videos rather than reading. If people want to learn something they would go to youtube and search for it. This is the reason why most of the companies and famous brands are using this kind of strategy since social media is a vast ocean of opportunities. People could simply upload video contents of their own, what more if you have money to help advertise it. To make it simpler video marketing is the cheapest form of making your own commercial. Imagine if you can utilize this kind of strategy with the right captions, titles, and descriptions.

The God of SEO

Despite the different modern types of digital marketing, there is one strategy that is still taking every country by storm. This is content marketing. However, in order for you to be successful in this kind of strategy, you must have a relevant well-written content. Make sure that you will interest your readers otherwise your content will wander on the dead side of the internet.


In summary, digital marketing and SEO are trending this year. All strategies are effective if you know how to use it the right way. It can give you the results you want but if it is not working, the problem is how you execute your content because these digital marketing platforms are all effective strategies you just have to know every angle of it.