SMM: The Basics of Social Media Marketing

social media marketing

There are over 3 billion people on social media platforms. A huge percent of internet use is spent on social media. Platforms such as Facebook aims to connect people all around the world all while becoming a powerful tool for business marketers to increase their brand awareness.

This is why social media have always been the focus of every digital marketing agency. Today, we’ll discuss yet another compelling online marketing strategy: Social Media Marketing.

What is SMM?

SMM or Social Media Marketing is an online marketing model that allows businesses to build a connection with your customers or audience. With pretty much everyone signed up for every social media platform nowadays, it’s no wonder why this marketing method can easily be your best pick.

Social media have evolved significantly bigger over the years and it continues to grow in numbers. We enjoy the benefits of having ourselves connected with the world and it brings everyone closer no matter the distance you are all in between.

Bringing your brand over to social media opens a huge possibility of gaining even more traffic, pushing brand awareness, and hopefully to generate sales.

There are a lot of advantages that Social Media Marketing can provide. Being on social media platforms alone lets you be hands-on and it keeps you engaged to a specific kind of audience.

SMM offers analytics that enables marketers to track activities, sales, inquiries, sign-ups, trends, mentions, performance, and more.

Social media marketing can take the form of a post, a poll, video, or a live stream. Some of the most popular social media platforms are Facebook, Twitter, YouTube, and Instagram.

Each social media offers a unique environment and a very tailored-fit strategy depending on your target audience. Considering which platform you should go after is a great way to not only save the bucks that can be used efficiently elsewhere but to also reach relatively customers that can bring actual sales.

Effective Social Media Marketing

social media marketing strategy

SMM can be seen as simple as being present on all social media platforms. But unfortunately, this is not the case. At least not the entire story.

To use SMM effectively, planning is essential. It’s not just about publishing posts right away as it may need careful and strategic planning.

Picking only a few should get you started. Think about your demographics and identify which social media platforms they are present. Once you’ve focused and built your presence on those platforms, you then start adding on others.

It is also important to think about what your main objectives are. Should you be focusing on gaining visitors? Increase your sales? Before you even begin, these are the questions that you should be asking. This can also help you in choosing the right platform for your brand.

Lastly, identify the strengths of your brand and what kind of content will attract your desired audience. A great example of this is if you are in the photography or graphic design business, you might as well prioritize bringing all your content over to Instagram.

Social Media Marketing Tips

social media marketing tips

There is a lot more to it when it comes to Social Media Marketing. Not everything can be discussed here but we’d like to give you some of the useful tips you can keep in mind before completely jumping in.

·         Study your analytics

Each social media platform has its own interface when it comes to analytics. Focusing on numbers that need improvement is a great way to keep your brand engaging. Learn what works and what doesn’t.

·         Consistency

It’s not just about putting up content regularly. You may also want to consider the right timing. Back to using Analytics, track whichever’s the best time to put up your post as this can make or break its performance.

·         Sharing links

The share button in pretty much every social media platform is a powerful tool. Use it to your advantage to link articles other than what’s on your landing page. This can build trust towards other curators and you may get to be linked in return, too.

·         Understand your demographics

The heart of it all: the customers. Only brands that are fully aware of their target audience can reign supreme in social media. You cannot expect to promote your luxurious handbags with so much success towards a male demographic.