What is Online Marketing?

online marketing

Online marketing in the Philippines is practically non-existent until you’ve reached the decision to bring your brand online. Many people seem to disregard the fact that, like with any other form of marketing, online offers a diverse opportunity albeit more complex but an interesting topic to discuss nonetheless.

If your goal is to build that online presence, learning about a thing or two about online marketing is the way to go. Read on and get yourself educated on all things digital marketing!

How can I do online marketing?

Online Marketing

Online marketing is the practice of taking advantage of the online medium to promote or spread a word about a certain product, brand, service, or other campaigns towards an audience. Simply put, this is advertisement through the use of the internet.

Marketing through online means is far different from traditional marketing. Way before technology has been integrated with marketing, we are only used to seeing or hearing advertisements through televisions, radio waves, prints, and billboards.

Getting started

While the subject of online marketing is too broad in and of itself, the best way to get yourself started is to identify your goal. Evaluate whether your main objective is both achievable and measurable. Questions like “do we need to sell 100 of these?” is better than “do we need to sell as many?”.

How do you market online?

Execution, like in many other things in life, is what makes things going. It is just as important as planning. Here are some of the ways to do online marketing.

  • Create high-quality content like blogs and posts regularly
  • Use other websites like Quora to market your content
  • Connect to relevant people and groups in LinkedIn
  • Use advertising platforms like Facebook ads to target a specific audience
  • Take advantage of collaborating with influencers
  • Make engaging and helpful video tutorials on YouTube
  • Post photos and videos with relevant tags and hashtags
  • Utilize the power of email to build a healthy connection with your customers
  • Provide ways to introduce your product or service to customers through free trials
  • Get your business listed online with Yahoo Local or Google Local
  • Ensure your online presence for SEO
  •  Initiate adding value in the public eye
  • Create a brand signature

You don’t need to follow every single stuff on this list. As long as you are fully aware of the nature of your brand, finding what’s applicable and most optimal could make things a lot easier for you.

Why is Online Marketing Important?

Making a splash and developing an online presence is not only important, but it is also a must especially in this day and age. Online marketing aligns with the way consumers make their purchasing decisions. We can’t be blamed as more and more people have been spending a generous amount of time on the internet over recent years.

Furthermore, our ability to access the internet has become more and more common. Even the most common household objects are even capable of being “smart” enough to work simultaneously over a single network, and most of the time, over the internet.

Here are more of the things that make online marketing important and beneficial.

Online marketing is convenient

Using the internet on its own is undoubtedly convenient. Things that make traditional marketing troublesome such as having to work promptly during your opening and closing hours are completely eliminated as your business can be opened around the clock online.

Online marketing has a great reach

Since the introduction of the internet, the means of communication have overcome a lot of barriers regardless of time and distance. Internet marketing allows for a bigger distribution, helping you and your business achieve worldwide brand awareness.

Online marketing can be less costly

Thinking back to how traditional marketing used to be, you could already tell that there are lots of expenses needed to be settled. Printing ads, distribution, rentals, maintenance, and labor are just some of the things you need to consider, too.

With online marketing, the majority of these are no longer necessary which greatly cheapens the overall cost.

Online marketing promotes personalization of offers

This is perhaps one of the best features that internet marketing can provide. If you don’t know already, there are ways where websites can make use of your web visits and page clicks records to personalize their offers to you.

This way, only the relevant products, and its best deals can reach customers of the same interest. Of course, this is ideal for business owners as this can significantly increase their chance of closing a sale.

Online marketing builds relationship and connection with customers

For most people, the internet is a medium of communication and it helps to bring people closer together. Understanding this key concept, what better way to improve your online presence but to show consumers that you are open for engagements?

Building relationships help establish the brand as a relatable figure, not just a brand or a company.

What are online marketing strategies?

You finally understand what and how online marketing works along with some of its benefits. Now it’s time to discuss the different marketing strategies available for online marketing.

Search Engine Optimization

Search Engine Optimization or SEO marketing is the method to make your website appear amongst the top results of search engines. This is to mainly make your website more visible online while also attracting as many page visits and traffic as much as possible

Content marketing

Focusing on content and how you could attract downloads, sales, and registrations is the main goal of this online marketing strategy. This is the most versatile form of online marketing as it can take a variety of forms depending on the need.

Personal branding

While your business needs a whole lot of branding to leave a great impression on your customers, people often forget that you, as a person who owns the business or company, need to brand yourself, too. Earning your business partners’ trust is just as important. Introduce yourself as a figure they can connect with.

Social media marketing

Social media platforms are undoubtedly the best option to go for if your goal is to get grand brand visibility. While this could still take a lot of effort to achieve success here, the ability to nurture a specific targeted audience is significant for you to grow your brand even more.

Email marketing

Email marketing on the other hand relies on email. Many people still make use of email despite the rise of the many social media platforms or communication apps. Having people sign up for your emails or newsletters will keep a good amount of people invested in your brand indefinitely.

Which online marketing is best?

Amongst the list we just mentioned above, picking the best online marketing strategy can be quite tricky. First of all, all the different marketing strategies out there cater to a specific need. Meaning, a strategy may only come as effective depending on the brand you are representing, and not how superior the strategy is.

In other words, it’s hard to rule out the other strategies because each of them has its own advantages and uses over the other.

What are the objectives of online marketing?

Most people who understand online marketing in the Philippines understand how important to have an objective. Of course, having a clear-cut objective means you are more likely to become successful. If having an objective is still a struggle for you at the moment, the following are some of the most common online marketing objectives that may fit with that of yours.

  • Increase revenue

Behind every digital marketing strategy is the goal to make a profit. As mentioned previously, online marketing offers an opportunity for you to customize and personalize offers towards your customers. Other than that, pretty much every strategy involving online marketing can potentially increase revenue.

  • Increase qualified traffic

Having a huge following of people who constantly engage and visit your website should be your top priority especially in the beginning. Investing a great amount of effort and time to ensure that you’ll gain enough traffic to sustain your online significance.

  • Increase online reputation

Anything that your company does from the contents you post to the business decisions that you make in public while seemingly unimportant, describes your company’s core value. More than ratings or reviews, keeping a good image and reputation comes naturally if proper online marketing is implemented.

  • Increase brand recognition

Digital marketing helps businesses get the spotlight they deserve. Everyone is given a fair shot of having their brand recognized both locally and internationally. Nowadays, you don’t need to spend a whole lot just so you can let the world know that your company exists. Online marketing is the most cost-effective way to do so.

If you are asking yourself right now “is it possible to achieve all of these?”, then the answer to your question is yes. But it’s not without the help of a good web marketing agency or team as these can all be difficult to pull off alone.

What are the tools of online marketing?

If you are looking for online marketing tools, we’ve listed some of the most useful ones. Of course, seeking help with your digital marketing agency will help you in maintaining a robust online marketing program with these.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Events & Webinars
  •  A/B Testing & Website Optimization
  • Marketing Analytics
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Content Management System (CMS)
  • Pay-per-click (PPC) Advertising
  • Affiliate Marketing

Is online marketing effective?

Yes, they are effective. We have already discussed the benefits of digital marketing and its importance. It should be apparent that online marketing has a lot of advantages over the traditional marketing ways of the past.


Online marketing is a form of promotion integrated with the use of the internet. There are several ways to implement this marketing method such as through emails, blogs, social media, and search engines just to name a few.

Having a clear measurable objective helps you achieve your goals and seeking help with web marketing experts makes everything a lot easier. There are a handful of ways where you can benefit from online marketing which makes it a far superior choice than the old-fashioned way.